PERSONAL INFORMATION

When you visit our website, we automatically collect certain information about your device. This may include details about your web browser, IP address, time zone, and the cookies installed on your device. As you browse the website, we also collect information about the pages or products you view, the websites or search terms that referred you to our site, and how you interact with the website. We refer to this information as "Device Information."

We collect Device Information using the following technologies:

• Cookies: Small data files stored on your device that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit www.allaboutcookies.org.
• Log files: These record activity on the website and collect information such as your IP address, browser type, internet service provider, referring and exit pages, and date/time stamps.
• Web beacons, tags, and pixels: Electronic tools used to analyze how you use and navigate the website.

When you make or attempt to make a purchase through our website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card details), email address, and phone number. We refer to this information as "Order Information."

In this Privacy Policy, the term "Personal Information" refers to both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information we collect to process and fulfill the orders you place through the website. This includes processing payments, arranging shipping, and sending invoices and order confirmations.

In addition, we use Order Information to:

• Communicate with you.
• Screen for potential risk or fraud.
• Provide you with information or promotional offers relating to our products and services, provided that you have consented to receive such communications.

We use Device Information to help identify and prevent potential risks and fraud (particularly by analyzing IP addresses) and to improve and optimize our website. This includes analyzing how visitors browse and interact with the website and evaluating the effectiveness of our marketing campaigns.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with selected third parties to help us provide our services as described above.

For example, we use Shopify to power our online store. You can read more about how Shopify handles personal information on their website.

We also use Google Analytics to help us understand how visitors use our website. Information about how Google processes personal data is available on Google's website. You can opt out of Google Analytics using Google's opt-out tool.

We may also share your Personal Information when required by law, to respond to legal requests, or to protect our rights.

BEHAVIORAL ADVERTISING

We use your Personal Information to provide you with targeted advertisements and marketing communications that we believe may be relevant to you.

You can opt out of targeted advertising through the relevant advertising settings provided by services such as Facebook or through the Digital Advertising Alliance's opt-out portal.

DO NOT TRACK

Please note that we do not alter our website's data collection and usage practices when we receive a "Do Not Track" signal from your browser.

YOUR RIGHTS

If you are a resident of the European Union, you have the right to request access to the Personal Information we hold about you and to request that your information be corrected or deleted.

To exercise these rights, please contact us using the contact details provided below.

We process your information in order to fulfill contracts with you (for example, when you place an order) or to pursue our legitimate business interests.

Your information may be transferred to and processed outside the European Union, including in Canada and the United States.

DATA RETENTION

When you place an order through our website, we retain your Order Information for as long as necessary to fulfill our administrative and legal obligations, unless you request that we delete your information.

By using our services, you also agree to our messaging terms and our messaging privacy policy.

CHANGES

We reserve the right to update this Privacy Policy from time to time, for example to reflect changes to our practices or for legal, regulatory, or operational reasons.

CONTACT US

If you have any questions about how we handle your Personal Information or if you wish to submit a complaint, please contact us by email at support@lashmere.shop or through the contact form on our website under "Contact."